TRESemmé has banned animal testing and is now cruelty-free

TRESemmé has now gained a cruelty-free status from PETA, the world’s largest animal rights organization, after ditching animal testing and pushing to a more ethical business model.

The brand, which is owned by Unilever, is now the 24th beauty and personal care brand owned by Unilever to be certified cruelty-free. From January next year, all of its bottles will feature PETA’s cruelty-free certification stamp from its Beauty Without Bunnies Program.

Julia Fentem, the head of Unilever’s safety and environmental assurance center, said in a recent statement: “We say use science, not animals.”

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