Tresemme-Soultalk

TRESemmé has banned animal testing and is now cruelty-free

TRESemmé has now gained a cruelty-free status from PETA, the world’s largest animal rights organization, after ditching animal testing and pushing to a more ethical business model.

The brand, which is owned by Unilever, is now the 24th beauty and personal care brand owned by Unilever to be certified cruelty-free. From January next year, all of its bottles will feature PETA’s cruelty-free certification stamp from its Beauty Without Bunnies Program.

Julia Fentem, the head of Unilever’s safety and environmental assurance center, said in a recent statement: “We say use science, not animals.”

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on email

FOLLOW US ON SOCIAL MEDIA