A ‘Smell-by’ label has been invented to help people know whether their food has actually gone bad, or if it’s still good to consume.
Best Before date labels don’t actually tell you whether your food is safe to eat. According to a statement from the mobile app Too Good To Go, a third of Brits rely solely on Best Before labels when deciding whether their food has gone bad. But, these dates are indicators of quality, not safety.
The new ‘Smell By’ labels are a series of scratch and sniff stickers containing scents of what gone off food types really smell like. The Smell By Labels are intended to be distributed through retailers (but not added to packaging) and to be kept forever, for the future sniffing use and to train the nose.