Rihanna’s latest Savage x Fenty lingerie campaign stars black breast cancer survivors.
Following her fashion show Rihanna turned her attention to hegemonic masculinity and the narrow, marginalised and damaging view of what can be constituted as sexy for men by hiring plus size men to model a new range of boxers online. It went viral online, causing men to express the confidence and emotions the campaign has given them.
Now Rihanna’s Savage x Fenty brand stars three black breast cancer survivors, the “survivors and thrivers” Cayatanita (who starred in the Savage x Fenty show), Ericka and Nykia. Diagnosed with aggressive forms of breast cancer, the website states that Ericka, Cayatanita and Nykia “have also faced the unfair disparities within the health care system due to their age and race.” On social media and on the website, Savage x Fenty are sharing details of “their journeys of gaining access to adequate health care, self-advocacy, finding support, and empowering others within the underrepresented Black Community.”
A portion of the profits of every Breast Cancer Awareness Month-related product sold on the Savage x Fenty website will be donated to non-profit organisation the Clara Lionel Foundation to help support members of the black community who have been diagnosed with breast cancer. Up to $250,000 from the sales of the October and November capsule collections will also be donated.