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Luxury fashion house Valentino is now going fur-free

In a move to becoming a more ethical, environmentally-friendly brand, luxury Italian fashion house, Valentino has gone fur-free.

Valentino intends to be fur-free by 2022 and will drop its Milan-based fur subsidiary, Valentino Polar, by the end of the year. Valentino now joins other big brands like Alexander McQueen and Balenciaga as they announced going fur-free earlier this year. Other big names in fashion that have said goodbye to the use of fur include Chanel, Michael Kors, Prada, Versace, Adidas, and Diane von Furstenberg.

“The fur-free stance is perfectly in-line with the values of our company,” said CEO Jacopo Venturini in a statement. “We are moving full-steam ahead in the research for alternative materials in view of a greater attention to the environment for the upcoming collections.”

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