The electrification effort also goes along with the UK’s recent announcement that it will ban the sale of diesel-powered vehicles by the end of the decade. JLR will spend around $3.5 billion on electrification and new technologies. According to BBC, the brand will also invest in hydrogen fuel cell technology which provides electric power, without leaving greenhouse gas emissions behind.
JLR expects its entire Jaguar fleet and 60 percent of Land Rovers sold to be zero-emissions vehicles by 2030 and plans to achieve net-zero carbon emissions by 2039.
