A new record of 500,000 people have signed up to the Veganuary challenge to eat only plant-based foods for a month which is double the amount of people who pledged to go vegan for January in 2019.
Investment bank UBS has dished out new research on plant-based alternatives, which show a rising number of people are trying these products. The numbers rose from 48% to 53% between March and November 2020. UBS’s statistics were from 3,000 consumers in the UK, US and Germany. They even found that half of those who try plant-based alternatives to meat continue to eat them at least weekly.
Toni Vernelli from Veganuary expressed, “It really feels to me that plant-based eating is no longer controversial, pretty much everyone has accepted we need to be reducing animal products in our diets for environmental reasons.”
“The way British supermarkets have embraced Veganuary this year is truly game-changing,”
“They are not simply using it as a marketing opportunity, but are promoting the many benefits of plant-based eating. As bastions of our food supply, they know that the only sustainable way forward is plant-focused.”